Twin Cities Added to the List; Six Digital Billboard Networks Launched in Calendar ‘06
PHOENIX–(BUSINESS WIRE)–Clear Channel Outdoor (NYSE:CCO) announced today that it has reached its goal of launching four to six new digital billboard networks by the end of 2006 with the installation of eight, large format digital displays in the Twin Cities of Minneapolis and St. Paul, Minnesota.
“We are very pleased to have met the high end of our target for launching digital billboard networks in 2006,†said Paul Meyer, global president of Clear Channel Outdoor. “Not only has the advertising community given high marks to the impact and versatility of our digital networks, but the local communities in which they are located are also benefiting from their emergency messaging capability. Given our success with this exciting technology in 2006, we plan to install digital networks in many more markets in 2007.â€
The Twin Cities displays are located on heavily traveled freeways throughout the metropolitan area with an aggregate daily circulation of over 661,000 people. Advertisements will be displayed on each 14’ x 48’ sign in the network for eight seconds every minute, 24-hours per day.
“This digital billboard network will allow our advertisers to display their messages 108,000 times a day in high traffic areas throughout the Twin cities,†said Lee Ann Muller, General Manager of Clear Channel Outdoor Minneapolis.â€
In addition to the Twin Cities, Clear Channel Outdoor also has launched digital billboard networks in Cleveland, Las Vegas, Albuquerque, Milwaukee, Tampa and London, England.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix, Arizona, is the world’s largest outdoor advertising company with over 881,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 155,000 advertising displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Adshel(TM) is the company’s international street furniture division, which operates more than 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute “forward-looking statements†within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Contacts
Clear Channel Outdoor
Tony Alwin, 602-381-5700
or
Brainerd Communicators, Inc.
Kim Holt/Michelle Radvansky, 212-986-6667

