Superior Communications and Mobility Electronics Enter Agreement for North American Distribution and Logistics Support
January 3rd, 2007 . by
Companies will jointly showcase Mobility’s products at the 2007 International Consumer Electronics Show
SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Mobility Electronics, Inc. (NASDAQ:MOBE), a leading provider of innovative portable power and computing solutions, announced today that Superior Communications has signed an agreement to distribute and provide North American logistics services for Mobility’s family of universal power products. Superior Communications is one of the largest distributors of wireless accessories to the U.S. carrier market and is a leading supplier to Cingular, T-Mobile, and Alltel.
Superior Communications will provide logistical support for Mobility’s retail and carrier customers as well as directly market the power products to its expansive dealer agent channel, including the independent agent stores for Cingular, T-Mobile, and Alltel. Superior will carry the full range of Mobility’s product line, including: the iGo® juice70 notebook chargers; the auto, wall, everywhere, and AA battery powerXtender™+ adapters; the foldable Stowaway® Bluetooth® keyboard; and a selection of interchangeable power tips. Mobility’s universal power adapters provide unparalleled convenience and functionality to consumers by enabling one power adapter to power/charge hundreds of brands and thousands of models of ME devices (cell phones, PDAs, smartphones, digital cameras, portable computers, etc.) through the use of interchangeable tips.
Mobility’s products will be showcased at Superior’s booth at the 2007 International Consumer Electronics Show (CES) in January, with Mobility representatives providing demonstrations of the unique capabilities of its full line of products.
“Superior Communications has strong relationships with leading carriers, major market retailers, and many independent dealers, and we believe they will be instrumental in building our presence in the wireless market,†said Charles Mollo, CEO of Mobility Electronics. “Superior has developed outstanding distribution and logistics support programs for a wide range of top-selling wireless accessories, such as Bluetooth® and stereo headsets, and we believe they will offer a compelling package of Mobility products and support through all channels of distribution.â€
“Mobility’s products are highly differentiated products that will be excellent additions to our portfolio of wireless accessories,†said Lee Batson, EVP of Business Development for Superior Communications. “We intend to make Mobility’s products a key focus of our distribution and development programs in 2007. We look forward to working with Mobility to drive sales through all channels and build overall wireless market awareness for the iGo brand.â€
About Superior Communications
Based in Irwindale, California, Superior Communications is the leading manufacturer and distributor of wireless accessories in the United States. Providing a one-stop shop for wireless retailers, distributors, and carriers, Superior Communications offers award-winning engineering and 100% quality control manufacturing. The company also packages goods for retail sale through their fully automated distribution center and assists customers with everything from product mix and lifecycle management to sales training for retail associates, helping to maximize customer sales. For more information visit the company website at www.superiorcommunications.com.
About Mobility Electronics, Inc.
Mobility Electronics, Inc., based in Scottsdale, Arizona, is a developer of universal power adapters for portable computers and mobile electronic devices (e.g., mobile phones, smartphones, PDAs, digital cameras, etc.) and creator of the patented tip technology. Mobility Electronics’ iGo brand offers a full line of AC, DC, and combination AC/DC power adapters for portable computers and mobile electronic devices. All of these adapters leverage the Company’s tip technology, which enables one power adapter to power/charge hundreds of brands and thousands of models of mobile electronic devices through the use of interchangeable tips.
The Company also offers connectivity products and foldable keyboards for handheld devices, expansion and docking products for servers, desktop and portable computers, and other accessories for the mobile electronic device market.
Mobility Electronics’ products are available at www.iGo.com as well as through leading resellers, retailers, and OEM partners. For additional information call 480-596-0061, or visit www.mobilityelectronics.com.
Mobility Electronics, iGo, and …improving your mobile experience are registered trademarks and powerXtender is a trademark of Mobility Electronics, Inc. All other trademarks or registered trademarks are the property of their respective owners.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including expectations relating sales of Mobility products through Superior Communications and the wireless carrier channel. These forward-looking statements are based on management’s current expectations and beliefs and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, factors that could cause actual results to differ materially from those in the forward-looking statements include the sell through rates of the Company’s power adapters and the connectivity products in the wireless carrier channel; delays or cessation of shipments of the Company’s products to Superior Communications and Cingular Wireless; the timing and success of new product introductions; the development and introduction of new products by us and our competitors; the performance of suppliers and subcontractors; industry and general economic or business conditions; and other factors detailed in our filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.
Contacts
Financial Relations Board
Tony Rossi, 310-854-8317
trossi@financialrelationsboard.com
























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